Sunday, May 19, 2013

Very Latest Equine Fashion - Horse Onesies


What do you think of Jessica and Annie's idea - onesies for horses??  ~Declan


Auditioning for panto? No, they're sporting the very latest in equine fashion: Customers are chomping at the bit for horse onesies

  • Horses can now join in the onesie trend for the princely sum of £169.99
  • Famous human wearers include One Direction and Holly Willoughby



    It is the bizarre fashion trend championed by everyone from Cheryl Cole to Nick Clegg. Now it seems the onesie has become a must-have item in the equine world as well.

Customers in Britain and abroad have been chomping at the bit to buy the garments – which come in a range of colours and designs – since they went on sale just three weeks ago.

Although the equine onesies were originally created to prevent horses suffering fly irritations, allergies, and other forms of skin conditions, they are also being snapped up by owners eager to keep their animals’ coats clean before a show.

The must have for your horse, a onesie from Shwmae Products as modelled by Bee
Runaway success: The must have for your horse, a onesie from Shwmae Products as modelled by Bee

Jessica Clarke, right, and Annie Brown who make the onesies in their workshop
Designers: Jessica Clarke, right, and Annie Brown who make the onesies in their workshop

Jessica Clarke, 20, who created the designs with Annie Brown, 18, said: ‘We started off making hoods and rugs for my grandfather’s horses and from there we built up a business.
    ‘All the designs led up to making the onesie, and as far as we know, we’re the only ones in the world making these products. They have been selling all over the  place and have made our little company, Shwmae Products, international in just a matter of weeks. 

    ‘They’re particularly popular in Australia and America. We used to do the odd shipment abroad, but now it’s every day. We have three horses of our own which we use to model them.’

    The onesies were originally created to prevent horses suffering fly irritations and allergies
    Snapped up: The onesies were originally created to prevent horses suffering fly irritations and allergies

     Rodo sporting a leopard print number in his stable
    Equine chic: Rodo sporting a leopard print number in his stable

    Each onesie costs £169.99 and is custom-made by the pair, from Pontypool, South Wales, in their Hereford workshop. 

    Since it emerged in 2009, the human onesie has been eagerly adopted by celebrities including One Direction, TV presenters Holly Willoughby and Amanda Holden, and even film star Brad Pitt.

    In January, Nick Clegg admitted he had been given ‘a big green onesie’ as a present – although the Deputy Prime Minister later insisted he has never worn it.

    8 comments:

    1. I am not sure how to take this! They may look cute, but my own horse would kill me if I tried to put one on him! I think horses are such beautiful creatures on their own that I never tire of watching them "naked." I love how they shine in the sun, move, and smell. Onsies were cute (and appropriate)for my children but I think I will pass on them for my horse. :)

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    2. ow wow there well cool I bet they'll keep my grey pony clean when getting ready for a show ahaha. and I bet it will keep my horses coats nice and flat wear can I get one ? ahah xxx

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    3. Could you design one wih daisies on it?xxx

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    4. Great for horses sensitive to the cold and to prevent show horses getting dirty before a show. Brilliant idea :)

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    5. Could you make a unicorn one? I've been searching for a unicorn onesie for my horse. Hr takes a 6'0 rug.

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    6. where do i get one from?? I NEED ONE :P

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    7. please google shwmae horse to find out ALL about this company, and make our own mind up before purchasing

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    8. Are these the same Shwmae products that were featured in Horse and Hound for not sending out orders, being rude to customers etc? Google and beware before you part with any $. They delete loads of comments on their Facebook page from customers asking where their orders are.

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